The Sleepyhead Sofabed is an ideal example of their lifestyle-based innovation. The products are designed to keep the millennial customer’s needs at the centre and solve new-age living requirements like work, study, leisure, relaxation and much more. Taking this success to new levels, today Sleepyhead is a complete home lifestyle brand focused on home furniture, decor and bedding solutions. This magic formula helped power Sleepyhead in its launch, catapulting it to India’s fastest-growing D2C mattress brand.
SLEEPYHEAD MATTRESS INDIA TRIAL
This was accompanied by the category breaking 100 nights trial option helping consumers try at home before making a long term commitment to their mattress. Sleepyhead turned these challenges on its head by launching India’s first ‘ Bed-In-A-Box mattress range', a nifty solution that allowed for mattresses to be delivered at doorstep comfortably at easy peasy prices. The category was fraught with many challenges for the customer such as dependency on retailers, high costs, poor shopping experience and no return option. Mathew Joseph Co-founder and CEO, Sleepyhead, originally launched the brand in 2017 to solve for the many pain points in traditional mattress shopping. This need was highly underserved by the existing, traditional players. Sleepyhead sensed this emerging need for contemporary, chic and functional home living solutions at attractive prices amongst the new age home buyers. Home furniture and decor should now satisfy the work-play-leisure lifestyle and also reflect their personal style. But this new generation of home buyers are doing up their homes very differently from their parents.
Millennial homebuyers are on the rise and the Gen Z are fast approaching independent home living.
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